Duration
The programme is available in two duration modes:
Fast track - 1 month
Standard mode - 2 months
Course fee
The fee for the programme is as follows:
Fast track - 1 month: £140
Standard mode - 2 months: £90
Assessment mode
Assignments or Quiz
Tutor support available
International Students can apply
Students from over 90 countries
Flexible study
Study anytime, from anywhere
Overview
Certified Specialist Programme in Hotel Branding and Brand Extensions
This programme is designed for hospitality professionals looking to enhance their skills in hotel branding and brand extensions. Participants will gain insights into creating and managing strong brands in the competitive hotel industry. The curriculum covers strategies for brand positioning, loyalty programs, and expanding the brand through innovative extensions. Whether you're a hotel manager, marketer, or owner, this programme will equip you with the knowledge and tools to drive brand success.
Start your learning journey today!
Certified Specialist Programme in Hotel Branding and Brand Extensions offers a comprehensive understanding of hotel branding and brand extensions in the hospitality industry. Through a blend of theoretical knowledge and practical application, participants gain hands-on experience in developing and managing hotel brands effectively. This programme also focuses on self-paced learning, allowing individuals to study at their convenience. By learning from real-world examples and industry experts, students acquire the necessary skills to excel in hotel management and brand development. Elevate your career in hospitality with this specialized programme.Get free information
Course structure
• Introduction to Hotel Branding and Brand Extensions• Brand Identity Development in Hospitality Industry
• Strategic Brand Management for Hotels
• Brand Extension Strategies and Implementation
• Customer Relationship Management in Hotel Branding
• Digital Marketing for Hotel Brands
• Brand Loyalty and Guest Experience
• Revenue Management in Hotel Branding
• Crisis Management and Brand Protection in Hospitality Sector
The Certified Specialist Programme in Hotel Branding and Brand Extensions is a comprehensive course designed to equip participants with the knowledge and skills needed to excel in the hospitality industry. Through this program, students will master the art of developing and managing hotel brands, as well as implementing successful brand extensions to drive business growth and increase customer loyalty.
The learning outcomes of this programme include gaining a deep understanding of branding strategies specific to the hotel sector, learning how to create compelling brand experiences for guests, and mastering the art of brand storytelling to effectively communicate a hotel's unique value proposition. Participants will also develop the skills needed to conduct market research, analyze consumer behavior, and create innovative brand extensions that resonate with target audiences.
This programme is ideal for professionals working in the hospitality industry who are looking to advance their careers in branding and marketing. It is also well-suited for individuals interested in starting their own hotel brand or consultancy. The programme duration is flexible, allowing participants to learn at their own pace and balance their studies with other commitments.
With the hospitality industry becoming increasingly competitive, having strong branding and brand extension skills is essential for success. This programme is aligned with current trends in the industry, providing participants with the latest knowledge and tools needed to stand out in the market. By completing this programme, students will gain a competitive edge and enhance their career prospects in the evolving hospitality landscape.
| Certified Specialist Programme | Hotel Branding | Brand Extensions |
|---|---|---|
| Importance in Today's Market | Increased brand recognition | Diversification of revenue streams |