Assessment mode Assignments or Quiz
Tutor support available
International Students can apply Students from over 90 countries
Flexible study Study anytime, from anywhere

Overview

Certified Specialist Programme in Hotel Branding and Public Relations

Our specialized training program focuses on hotel branding and public relations for professionals in the hospitality industry. Learn how to build and maintain a strong brand presence, engage with customers effectively, and manage crises with confidence. Ideal for hotel managers, PR professionals, and marketing executives looking to enhance their skills and advance their careers. Take your expertise to the next level with our comprehensive curriculum and expert instructors.

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Certified Specialist Programme in Hotel Branding and Public Relations offers a comprehensive training experience for individuals seeking expertise in hospitality branding and public relations. This course provides hands-on projects, real-world examples, and practical skills essential for success in the hospitality industry. With a focus on branding strategies and effective PR techniques, students will develop a deep understanding of how to promote and manage hotel brands successfully. The self-paced learning format allows for flexibility, making it ideal for working professionals looking to enhance their career in hotel management and public relations.
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Course structure

• Introduction to Hotel Branding and Public Relations
• Brand Identity and Image Management
• Public Relations Strategies in the Hospitality Industry
• Social Media Marketing for Hotels
• Crisis Communication and Reputation Management
• Customer Relationship Management
• Event Planning and Management
• Digital Marketing Trends in the Hotel Industry
• Measurement and Evaluation of PR Campaigns
• Branding and PR Ethics and Best Practices

Duration

The programme is available in two duration modes:

Fast track - 1 month

Standard mode - 2 months

Course fee

The fee for the programme is as follows:

Fast track - 1 month: £140

Standard mode - 2 months: £90

The Certified Specialist Programme in Hotel Branding and Public Relations is designed to equip participants with the necessary skills and knowledge to excel in the hospitality industry. Upon completion of the programme, students will be able to develop comprehensive branding strategies, manage public relations effectively, and enhance the overall reputation of a hotel brand.


The programme is structured to be completed in 10 weeks, with a self-paced learning format that allows students to study at their convenience. This flexibility enables working professionals to enhance their skills without compromising their current commitments.


In today's competitive hospitality landscape, a strong focus on branding and public relations is essential for hotels to stand out and attract guests. This programme is aligned with current trends in the industry, ensuring that graduates are equipped with the latest tools and strategies to succeed in the market.

Year Cybersecurity Threats (%)
2018 87
2019 92
2020 95

Career path